Even just tracking data causes people to take actions that reinforce the data, even if the original data was incidental. SO, consider this future:

1) Public data relationship consultancy becomes a thing.

2) It starts including client feedback data and the whys and wherefores of breakups.

3) People enter information about not getting along with the Zodiac signs of their partners.

4) The database starts including Zodiac signs of the partners.

5) People start self-selecting based off of Zodiac signs of the partners.

6) That reinforces the Zodiac qualifiers in a feedback loop, until it becomes literally true that certain Zodiac signs just can't date each other.

Because by that point managers of the database simply refuses to sign off on allowing it.

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